Esoterica
I was tasked to create a branding and visual standards guide for a clothing company, Esoterica. This included a summary brief for the brand, outlining the overall brand presentation, company values, any plans for growth, mission statement, new logo and its application to various printed material, signage, and packaging scheme. I also selected a complementary font for supplementary printed material, like catalogs, coupons, etc. Branded Logo/Identity Design for print and web use